Business Masterclass: Understanding the Terrain and Finding Your Place in It

Categories: Business
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About Course

Business Masterclass: Building and Scaling a Brand in Adamawa state is a practical, hands-on training designed to empower aspiring and existing entrepreneurs in Adamawa and similar environments with the tools, mindset, and strategies to launch, sustain, and scale a profitable local business. Whether you’re just starting or looking to refine your business approach, this masterclass offers culturally relevant, street-smart guidance rooted in the realities of doing business in a semi-urban, crisis-affected region.

Participants will gain practical experience in ideation, brand development, low-capital startup strategies, digital presence, customer engagement, and resilience building. The course is tailored specifically to the socio-economic and cultural terrain of North-Eastern Nigeria and emphasizes self-reliance, innovation, and sustainability.

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What Will You Learn?

  • Understand the unique economic and social dynamics of doing business in North-Eastern Nigeria, especially Yola/Adamawa.
  • Identify viable local business opportunities and validate your business idea with real-world insights.
  • Build a brand that connects with your local audience using low-cost tools and strategies.
  • Craft an effective online presence using WhatsApp, Facebook, TikTok, and simple SEO techniques.
  • Develop a basic yet powerful business model tailored to local market conditions.
  • Create and execute a low-budget marketing strategy that attracts paying customers.
  • Master sales techniques that work in informal, community-based economies.
  • Scale your business sustainably using local resources, partnerships, and digital tools.

Course Content

DAY 0:

  • Intro: Brochure

DAY 1 (PHYSICAL): Introduction to Business & the Local Economic Landscape

DAY 2 (PHYSICAL): Branding & Marketing For Local Business
Theme Summary: Marketing in Yola or anywhere in the North-East is not about flashy logos or billboards—it’s about visibility, trust, and being top-of-mind within the community. This module helps participants craft a memorable identity and attract customers using locally relevant, cost-effective strategies.

DAY 3 (PHYSICAL): Sales Mastery & Scaling Locally
Theme Summary: Turning Sales into Growth and Scaling from Small to Big In this module, we explore how to optimize sales and scale a business in the unique environment of Yola. Participants will learn how to identify and retain ideal clients, optimize their pricing strategies in challenging markets, and expand their operations with local partners and systems that ensure sustainability and growth.

DAY 4 (VIRTUAL): Digital Marketing & Growth Hacking For Local Business
Theme Summary: Leveraging Digital Tools for Local Business Success In this module, participants will explore the power of digital marketing tools and techniques to grow their local business. By mastering social media platforms like Facebook, WhatsApp, and TikTok, and implementing basic Local SEO strategies, entrepreneurs will be equipped to boost their online presence and dominate local search results.

DAY 5 (VIRTUAL): Managing Your Business & Networking For ocal Growth
Theme Summary: Building Sustainable Systems And Strategic Local Relationships This session helps participants understand how to build a business that lasts by managing finances, optimizing operations, and creating systems. It also dives into the power of networking in Adamawa’s local economy—highlighting collaboration, mentorship, and partnerships as key tools for long-term growth.

Day 6 (Graduation and Networking Event)
• Business Plan & Pitch Presentation: o Participants will present their final business plans, and local business owners or mentors will provide feedback. • Networking Event: o Connecting with local entrepreneurs, businesses, and potential investors for continued growth. o Graduation Ceremony: Participants receive certificates, and ongoing mentorship opportunities are announced.

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